HP eliminates excess laptop packaging

August 5, 2022

HP’s entry to the Walmart packaging competition is an original approach to packaging. Instead of shipping the laptop in a box with foam inserts, they propose to ship the box, and all the dongles and other parts in a messenger bag. These are shipped three at a time in a simple cardboard box.

Now, I definitely have questions about solution. For example, is the messenger bag’s construction and material impact less than that of the box and foam inserts? I think not–by a large margin. If people actually use the messenger bag, and don’t purchase one of their own (or discard their old one), then it definitely saves some materials and energy. However, most people already have a perfectly good messenger bag. What are they supposed to do with it?

Perhaps, this works best for new laptop owners (as opposed to those upgrading)?

What do you think?